Marketing and Branding in the Digital Age , Presented by Rich Petralia, Managing Director, East Bank Communications Group
Brand and The Small Business
Most people think branding is only for the Nike’s of the world, the fact is, most small companies can enjoy higher margins and more sales success if they pay attention to their brands. This part of the discussion will offer practical insights into what makes up a brand and how to manage that for success.
Marketing in the Digital Age
There are so many new ways to introduce your business to consumers/customers. This part of the discussion will provide a quick overview of the most prevalent options and how best to use them. Rich will cover the basics of Search Engine Marketing, Map Listings, Social Media, and Display Advertising.
AKA, free advice time. This part of the discussion will focus on questions from the group -either related to the topics discussed in Parts I and II or marketing in general.
East Bank Communications is a Portland marketing and advertising agency whose roots go as far back as the 70’s. Their team comes from big city ad agencies, client-side marketing departments and floundering startups. They cut their teeth with blue-chip brands like Adidas, Subway and Bank of America. East Bank Communications has been in business longer than any other agency in Portland.
Richard Petralia, Managing Director,has 28 years of marketing and advertising experience. His responsibilities include: Agency and account management, strategic direction, editorial guidance and project oversight. Richard has led the advertising and brand-building efforts for East Bank clients for more than 20 years. Under his stewardship, East Bank clients have successfully modernized their approach to marketing and experienced double-digit sales growth.
Earn CCB Continuing Education Credit!
This course is approved for 1 credit hour of commercial/residential continuing education credit for both members and non-members. The PCA Portland Chapter is responsible for the content of this course.